Samoter Tour
The international success and know-how of Samoter are the starting point for Samoter Tour - that aims to ensure effective support for the internationalisation processes of Italian small-medium businesses in the construction machinery sector.
Company attendance at trade shows essentially depends on the effectiveness and number of qualified contacts achieved in relation to fixed attendance costs.
Samoter Tour focuses on three factors: careful selection of economic operators for meetings with companies, competitive participation costs and the availability of extensive financial support.
Italian companies are promoted on new markets with support by "traditional" institutional organisations such as ICE (Italian Foreign Trade Board), Italian international Embassies and Chambers of Commerce involving in-depth analysis of specific questions in every market scenario.
Presentations of country opportunities are flanked by the "light event" format of Samoter Tour - focusing on b2b meetings and presentations between Italian companies and pre-selected local operators reflecting the requirements of participants (dealers, builders and contractors, hire companies, public authorities commissioning major works, sector associations, designers); commercial negotiations are supported by leading international bank, through direct supervision in all countries involved in the Tour.
Samoter Tour is one of the initiatives supported by C.E.Lab (Construction Equipment Lab), a long-term collaboration between VeronaFiere, the category association Ucomesa and Unicredit Banca d'Impresa to sustain the internationalisation of small-medium Italian businesses in the site and building machinery sector.
The synergy between the various partners is a very innovative aspect and the key to the success of the initiative.
VeronaFiere ensures global exhibition organisational skills highlighted in the Samoter brand; the category trade associations represent and involve companies in the sector and support the initiative through their own skills and service vocation; the financial partner, thanks to its direct presence on markets in "New Europe", ensures - for Italian companies - important competitive advantages over international competition by combining product excellence with specific financial services (buyer/supplier credit, leasing, factoring) to facilitate sales.
Together, they are a unique example in Italy of a "sector-focused system", especially as regards the countries involved in the Samoter Tour - where targeted marketing action, product/service quality and financial back-up tools are vital factors ensuring competitive, effective and top-level opportunities to local clients, as well as penetration and consolidation by Italian products in such new markets
Successful experiences
Last years' experience is a solid basis in order to repeat this project with renewed impetus and enthusiasm.
2006 - BULGARIA - Plovdiv Exhibition Centre
2007 - POLAND - Kielce Exhibition Centre
2007 - RUSSIA - Ekaterinburg and Moscow
2007 - ROMANIA - Bucarest
FORMAT - SAMOTER TOUR 2006-2007-2008
The tour will involve scheduled "stop-offs" of one/two days, with a personalised programme for each market, workshop context and reference attendees. It envisages group activities (such as presentations of so-called "country opportunities" and institutional contacts) and individual meetings between Italian companies and local operators selected in advance in relation to the requirements indicated by each participant.
TYPICAL WORKSHOP : 1 day
Italian Participants: manufacturing companies in site and building machinery sectors.
Morning: institutional presentations of country opportunities
(Example: presentation of major infrastructural works - construction market and construction sector associations, main contractors - market regulations (distribution-sales) - public finance, presentation of back-up financial products)
Collateral events: promotional events (e.g. gala dinners) for operators, press, opinion leaders and VIPs (institutional)
Roadshow: possibility of setting up a company promo-point in the workshop area.