Samoter 2011 & World of Concrete: launching the partnership
WOC in Las Vegas 2-5 February 2010 is the occasion for Samoter to illustrate to the American market its 28th edition and the partnership between the three-yearly International Exhibition of Earth Moving, Site and Building Industry Machinery and the reference exhibition in the concrete field for the North American market.
Samoter number 28 will soon be in Las Vegas for the official launch of the international partnership envisaged in the agreement between VeronaFiere-Samoter and Hanley Wood-World of Concrete, the reference event on the American market for the concrete sector organised by Hanley Wood, the main US publisher focusing on the building industry.
A Press Conference is scheduled on 3 February and will be the occasion for the Italian concrete and cement value chain to present the market, innovation and opportunities.
Samoter and World of Concrete will develop joint marketing strategies in order to offer companies business opportunities in Italy, Europe and America.
This partnership joins the agreement signed last July between Marmomacc (international marble, stone, technology and design exhibition), and StonExp, the leading exhibition in the USA for marble (also organised by Hanley Wood) consolidates the internationalisation process of Samoter, that in recent years, through Samoter Tour, has focused its attention on countries in Eastern Europe (Rumania, Poland, Bulgaria) and Russia.
The objective of VeronaFiere is also to valorise the world del concrete, thereby confirming the leadership achieved with the series of events – Samoter, Marmomacc, Progetto Fuoco, Legno & Edilizia - involving the building universe.
Samoter will also be present with its own stand.
Verona, 16/12/2009
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